How Printed Marketing Materials Can Effectively Complement Your Digital Marketing Campaigns
January 10, 2025
On today’s SBAM Weekly Podcast, Michael Rogers talks with SBAM Elite Member Vladimir Gendelman, founder and CEO of Company Folders, Inc. They discuss the importance of printed marketing materials in complementing digital campaigns. Gendelman emphasizes that printed materials, such as presentation folders, engage multiple senses and enhance retention and recall. Gendelman also shares his background as an immigrant from the Soviet Union and how it influenced his success as a Michigan small business owner.
The Small Business Association of Michigan’s weekly podcast presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes.
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